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Hubspot State of Marketing Industry Report 2020: Insights For Video Marketers

Video Expert Interviews

I just read through the new State of Marketing report from HubSpot and wanted to share insights on where video is playing a role according to this survey of 3,000+ marketers.

Quick Breakdown Of Video Stats From The Marketing Industry Report

Info: Video is the primary form of media for marketers, followed by blogs

Insight: Integrating your videos on your blog posts is not only an efficient way to leverage two channels with minimal extra effort, it’s a force multiplier for your content’s performance.

Info: Facebook is primary distribution channel for content (not just video), and Live Video is the third highest tactic for social media marketing

Insight: Again, integrating and repurposing is key here. Think about creating your video as a lives stream on Facebook, upload that final product to YouTube, then embed it on your website

Info: Video has been the second most engaged content type, behind Images

Insight: Keep mixing up your content between images and video to keep your audience paying attention and avoid banner blindness

Info: 50% of companies are investing in improving their technical SEO

Insight: Using video in your content will not only add value in the eyes of Google, but also increase the time on site of your visitors which is a factor that Google checks out to determine your search rankings

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Insights On Video’s Role In The 2020 Hubspot Marketing Industry Report

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