I just read through the new State of Marketing report from HubSpot and wanted to share insights on where video is playing a role according to this survey of 3,000+ marketers.
Info: Video is the primary form of media for marketers, followed by blogs
Insight: Integrating your videos on your blog posts is not only an efficient way to leverage two channels with minimal extra effort, it’s a force multiplier for your content’s performance.
Info: Facebook is primary distribution channel for content (not just video), and Live Video is the third highest tactic for social media marketing
Insight: Again, integrating and repurposing is key here. Think about creating your video as a lives stream on Facebook, upload that final product to YouTube, then embed it on your website
Info: Video has been the second most engaged content type, behind Images
Insight: Keep mixing up your content between images and video to keep your audience paying attention and avoid banner blindness
Info: 50% of companies are investing in improving their technical SEO
Insight: Using video in your content will not only add value in the eyes of Google, but also increase the time on site of your visitors which is a factor that Google checks out to determine your search rankings
Want to enhance your videos by making them fully searchable, including an Actionable Table of Contents, and have them auto transcribed?
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Get the full Hubspot report here – https://www.hubspot.com/state-of-marketing
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