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Hubspot State of Marketing Industry Report 2020: Insights For Video Marketers
I just read through the new State of Marketing report from HubSpot and wanted to share insights on where video is playing a role according to this survey of 3,000+ marketers.
Quick Breakdown Of Video Stats From The Marketing Industry Report
Info: Video is the primary form of media for marketers, followed by blogs
Insight: Integrating your videos on your blog posts is not only an efficient way to leverage two channels with minimal extra effort, it’s a force multiplier for your content’s performance.
Info: Facebook is primary distribution channel for content (not just video), and Live Video is the third highest tactic for social media marketing
Insight: Again, integrating and repurposing is key here. Think about creating your video as a lives stream on Facebook, upload that final product to YouTube, then embed it on your website
Info: Video has been the second most engaged content type, behind Images
Insight: Keep mixing up your content between images and video to keep your audience paying attention and avoid banner blindness
Info: 50% of companies are investing in improving their technical SEO
Insight: Using video in your content will not only add value in the eyes of Google, but also increase the time on site of your visitors which is a factor that Google checks out to determine your search rankings
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Get the full Hubspot report here – https://www.hubspot.com/state-of-marketing
Insights On Video’s Role In The 2020 Hubspot Marketing Industry Report
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