Hubspot State of Marketing Industry Report 2020: Insights For Video Marketers - Ziotag

Hubspot State of Marketing Industry Report 2020: Insights For Video Marketers

I just read through the new State of Marketing report from HubSpot and wanted to share insights on where video is playing a role according to this survey of 3,000+ marketers.

Quick Breakdown Of Video Stats From The Marketing Industry Report

Info: Video is the primary form of media for marketers, followed by blogs

Insight: Integrating your videos on your blog posts is not only an efficient way to leverage two channels with minimal extra effort, it’s a force multiplier for your content’s performance.

Info: Facebook is primary distribution channel for content (not just video), and Live Video is the third highest tactic for social media marketing

Insight: Again, integrating and repurposing is key here. Think about creating your video as a lives stream on Facebook, upload that final product to YouTube, then embed it on your website

Info: Video has been the second most engaged content type, behind Images

Insight: Keep mixing up your content between images and video to keep your audience paying attention and avoid banner blindness

Info: 50% of companies are investing in improving their technical SEO

Insight: Using video in your content will not only add value in the eyes of Google, but also increase the time on site of your visitors which is a factor that Google checks out to determine your search rankings

Want to enhance your videos by making them fully searchable, including an Actionable Table of Contents, and have them auto transcribed?

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Get the full Hubspot report here – https://www.hubspot.com/state-of-marketing

Insights On Video’s Role In The 2020 Hubspot Marketing Industry Report