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Building a Better Future for our Digital Tomorrow


by Jeff Paul CEO/Founder of Ziotag

A comfort zone can be a very dangerous place because when people get comfortable, they often get complacent. Going about our daily lives, we often fall into a familiar rhythm, not always stopping to look at things and ask ourselves if something could be improved. Every so often, however, life intervenes, and we are forced to unbury our heads from the sand. When this happens, often a realization occurs that something could be made for the better. The pandemic stimulated this on many levels, across many industries, and made us open our eyes and step out of our caged familiarity. With it, there were some obvious challenges, but there were also some significant innovations that enlightened us on how operations could be enriched.

One of the most significant ways that the pandemic affected us was how we interact with one another. This affected humanity down to its very core because we are social creatures that need connections and relationships. So, on account of need, we went to our screens to have our communicative exchanges, whether it be for work or personal reasons. In this technological transition, we saw new capacities in what we could do on our computers and phones, and suddenly our screens became our windows to the world. Interacting with people via video became the norm, and video calls were integrated as a necessity in our daily lives.

With this, possibilities in video opened up. Before, we had a very limited view of what video could be—and those low expectations came from the complacency of not having to think about the potential that was waiting to be unlocked in video. Let’s make a comparison for context’s sake—would you buy a textbook if it had no table of contents, index, or chapters? Of course, you wouldn’t, as we know better than to wallow through pages of unstructured text. But that’s what we have done for video to date. With the trailblazing application of artificial intelligence (AI) to video calls as seen through Ziotag, we now know of a better way.

By employing AI in video, we utilize the full potential of what video has to offer with greater engagement and understanding—ultimately paving the road to our technological future. Through Ziotag, a company can derive acumen from the growing bank of recorded video that many have—accessing all of the institutional and general industry knowledge / golden nuggets of information that is sitting untapped and can be translated into priceless business insight. By combining technologies that help glean all available audio and video context, Ziotag can compile content into structured information —complete with a table of content, chapters, segments, key words, embedded and implied concepts and most recently, segment based synopses. This systemized structure is both dynamic and intuitive, with a combination of proprietary AI-driven technologies that can connect ideas, concepts, keywords, and context. You can say, using AI enables the viewers a unique capability to “See the Forest and the Trees”.

This baseline of insider knowledge can then be utilized across a company’s operations, opening new doors to possibilities for better inter-company connectivity and efficiency. AI innovations within video can advance the processes to which modern-day companies can perform digital operations. Once this insightful knowledge is centralized, AI can be proactive and go further to help the individual employee. The best part is that the information can be absorbed in a completely customizable manner once a transcript has been created and arranged. The information can be translated back in a way that is most convenient to the user—whether that be expanding chapters, searching subjects with ease, or reading and listening at their pleasure. This could, for example, help with onboarding new employees, helping to integrate knowledge across departments, or getting workers back up to speed after their absence. The feature possibilities are truly endless with the breadth of innovations in video and AI synchronized.

We have all been seeing the trend of software as a service (SaaS) becoming a part of the way that businesses operate in our digital modern day. SaaS allows us to ‘point and shoot’ technology solutions precisely where we need them—whether that’s an entire application or a specific technology feature. We believe that the ability to deliver the power of AI directly into media content (video or text) is going to become a deliverable service and we at Ziotag are calling that CaaS – Contextualization as a Service. CaaS will allow you to deliver AI solutions right where they’re needed – but what is more pertinent is how these services are applied to the real needs happening in today’s work world. 

Technological services will need to drill down on specific business problems that both employees and businesses need to solve, connecting the online world with the physical workplace no matter where that is. CaaS will be used to showcase, share, and distribute the information that you care about directly to the people that need to use it—allowing organizations to truly leverage their knowledge and to thrive as a collective group. Contextualization as a Service (CaaS) can propel the value of content in services across all industries, making us all aware, first-hand, of the ways that business can be improved. To dive deeper into Ziotag’s AI-driven video, visit our Ziotag’s resources page. 


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